Hey Dude threw out all they knew about shoe design and created something completely new. By August of that year, 5 million pairs of this Hey Dude shoe style had been sold. In 2018, Wendy, the women's counterpart to the versatile Wally shoe, was released. The Eco Knit collection, modeled around the popular Wally design, repurposes waste materials to create eco-friendly, lightweight, and airy footwear. It features hydrophobic material to help you maintain your footing. Mistral was Hey Dude's first water shoe, released in 2017. That same year, stores across Europe, Eastern Asia and South America began selling the Hey Dude brand. One year later, the brand expanded its reach to the United States. The first pair of Hey Dude shoes hit shelves in Italy in February 2009. Since then, his dedication has transformed the entire footwear industry. Alessandro Rosano began crafting shoes that resembled contemporary footwear and had the coziness of slippers. It all started in 2008 in Florence, Italy. Keep reading to explore the source of Hey Dude's success in the footwear industry and some of the brand's best collaborations. In November 2018, they had 4,000 paid search conversions-by March 2021, we increased that number to 96,000.You can shop for Hey Dude sneakers for men and women on eBay. When they started with us, Hey Dude was seeing around $250,000 per month in revenue from paid search-now they’re seeing over $7 million per month. This has given our team lots of freedom to experiment with different strategies, and ensures our campaigns are never limited by budget. What Were the Resultsĭuring our partnership, Hey Dude Shoes has increased their ad spend by over $900,000. This also kept potential customers from getting fatigued from our ads-there was always something new to see on the website. To ensure we were always showcasing the latest shoe styles, we updated our Display and YouTube ads quarterly with fresh content. We used these same audiences to create unique YouTube ads to show potential customers, which created an additional pathway for conversions. We created Display campaigns and used our remarketing audiences to show ads to consumers who had browsed the Hey Dude Shoes website, but hadn’t made a purchase. Once our paid search ads started generating traffic, we were able to construct audiences to remarket to. This helped us increase efficiency in our branded campaigns segmenting them separately let us set lower bids on those products which decreased overall cost. Next, we segmented our shopping campaigns into Branded and Non-Branded, meaning we separated consumers specifically searching for “Hey Dude Shoes” from generic queries for similar lifestyle comfort shoes in their category. Since Hey Dude has a large product inventory, FeedLogic made the most sense so that our team could constantly monitor the feed to make sure everything is running smoothly-product disapprovals are common and can be hard to catch our team has processes in place to fix issues in a timely manner. This allowed us to clean up Hey Dude’s product feed and optimize the feed to perform better on Google Shopping. With our account goals established, our paid search team got Hey Dude Shoes on our in-house data feed service, FeedLogic. The company had already been seeing a 4.5x return on their paid search campaigns on their own, so our initial goal was to achieve at least a 4x account-wide return for Hey Dude Shoes. Hey Dude decided to turn to an experienced agency to harness the performance data. This tactic appeared to be cheaper on the surface, but wasted ad-spend budget due to insufficient audience targeting. Hey Dude Shoes had been running a fully automated pay-per-click (PPC) campaign prior to working with Logical Position. – Steven Yu, Digital Marketing Manager at Hey Dude Shoes Why’d They Come to LP? Helped us reach our ROAS goals, maintain consistent, clear communication with us on a weekly basis, and are very Various channels of advertising and LP has saved us a lot of time on managing our day-to-day strategy. “Logical Position has done an amazing job in managing our Google Ads! As the Digital Marketing Manager, I manage
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